Watch Dogs Launch Trailer

Dimitri Gochgarian
Robin Veret
GMUNK 7 D.S.H. 8 J.S. 7 P.K. 5 V.M.H. 6 A.M. 7 J.M. 6 V.C. 7 C.H. 7 P.T. 7.8 Creative 6.8 GMUNK 7 D.S.H. 7 J.S. 7 P.K. 5 V.M.H. 7.5 A.M. 7.5 J.M. 8 V.C. 7 C.H. 7 P.T. 7.6 Design 7.1 GMUNK 7 D.S.H. 8.5 J.S. 7.5 P.K. 7 V.M.H. 5 A.M. 7.5 J.M. 6 V.C. 7.5 C.H. 7.5 P.T. 7.6 Craft 7.1 GMUNK 7 D.S.H. 7.8 J.S. 7.2 P.K. 5.7 V.M.H. 6.2 A.M. 7.3 J.M. 6.7 V.C. 7.2 C.H. 7.2 P.T. 7.7 Total 7
Ubisoft asked REZ to create the launch trailer for Watch Dogs. The challenge here was to create a very engaging piece that would end the communication campaign while relying on the game itself.
The Concept

REZ believes a trailer should evoke the emotions and thrills players have when playing a game. The challenge is building these emotions through video before players even get a game pad in their hands! For gameplay trailers, instead of storyboards, REZ relies a lot on the virtual cameras that game developers give them with their game.

The Production

REZ Creative recreated the mood and adrenalin rush of an intense chase through the streets of Chicago using visuals and sound. These visuals and sounds would ground the trailer in the rhythms of a heart-pounding pace, the breathing, the physical effort, embedded in the real ambient sounds of the city. They tuned, blended and created everything to give it that theatrical and dramatic feeling. REZ spent hours creating shots with a virtual camera while playing the game…Everything to convey that adrenalin rush.

Creating the captures : one pad to control the game, one pad for the camera
Integration of a quote - The team used AfterEffects in order to integrate the quotes into the video which supported the immersion feeling.
The editing process completed using Premiere.
Behind the scenes where the magic happens!

In only 5 weeks, REZ managed to create this final trailer, the ultimate piece to what has been the most successful game launch for a new IP so far! They also found the right music track that they reworked with the artist to fit the spots needs.

Watch Dogs - Launch Trailer
Dimitri Gochgarian Creative Producer
Robin Veret Creative Director
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