The company’s unique aspect is its couriers and the personal experience it offers. Therefore, Post Panic director Mischa Rozema came up with the concept of a full size semi truck composed of dedicated TNT couriers that would be created from both real and CG humans.
The People Network
The campaign took a total of 100 days to create from ideation to execution. This included 6 days of shooting at 5 different locations. For Rozema, the biggest challenge was how to avoid the VFX becoming the focus of the commercial.
After three months and five countries, PostPanic and TNT effectively launched the brand identity campaign to showcase its new tagline: “The People’s Network”.