The National Lottery Ad

M.S. 6 V.M.H. 8.5 P.T. 7 J.M. 9.75 Creative 7.8 M.S. 7 V.M.H. 8.5 P.T. 7.9 J.M. 8.75 Design 8 M.S. 6 V.M.H. 8 P.T. 9 J.M. 9.5 Craft 8.1 M.S. 6.3 V.M.H. 8.3 P.T. 8 J.M. 9.3 Total 8
DDFH&B approached Shane Griffin of Method Studios to create an installation for the new National Lottery Gameshow.
The Concept

DDFH&B wanted a Rube Goldberg style installation. Griffin created an ad that took the viewer on a journey through some of the luxuries you can afford if you win the million dollar euro prize.

Concept sketch.
Storyboard set up.
The concept imagery was completed in Photoshop and Maya.
Previs imagery for the motion control camera movements was completed in Maya. This stage of the project was also used to create the installation blueprint for the art department.
The Production

The design was a huge undertaking and took over 2 days to shoot. It involved concepting at each level, designing the gallery space, pulley-systems and 3D printing.

Production of set pieces.
Portion of the gallery design setup.
The machine included weighted pully-systems, fire paper, motion censors, 3d-printing, and hand crafted dioramas all shot on a Red Dragon at 50fps with a Technodolly.
The 3D printed element modeling was completed in Rhino.

The final spot captured the luxuries you can buy after winning the lottery from a red ferrari, partying in Vegas or cruising an island in the Bahamas.

Making of Video
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