The Concept
DDFH&B wanted a Rube Goldberg style installation. Griffin created an ad that took the viewer on a journey through some of the luxuries you can afford if you win the million dollar euro prize.
Motion
The National Lottery Ad
By:
M.S.
6
V.M.H.
8.5
P.T.
7
J.M.
9.75
Creative
7.8
M.S.
7
V.M.H.
8.5
P.T.
7.9
J.M.
8.75
Design
8
M.S.
6
V.M.H.
8
P.T.
9
J.M.
9.5
Craft
8.1
M.S.
6.3
V.M.H.
8.3
P.T.
8
J.M.
9.3
Total
8
DDFH&B approached Shane Griffin of Method Studios to create an installation for the new National Lottery Gameshow.
The Production
The design was a huge undertaking and took over 2 days to shoot. It involved concepting at each level, designing the gallery space, pulley-systems and 3D printing.
Production of set pieces.
Portion of the gallery design setup.
The machine included weighted pully-systems, fire paper, motion censors, 3d-printing, and hand crafted dioramas all shot on a Red Dragon at 50fps with a Technodolly.
The 3D printed element modeling was completed in Rhino.
Final
The final spot captured the luxuries you can buy after winning the lottery from a red ferrari, partying in Vegas or cruising an island in the Bahamas.
Making of Video
Software
Focus
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from scratch
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3D Studio Max, After Effects, Illustrator, +4 more...
A.J.
9
A.M.
9
D.B.
8
D.S.H.
9
F.A.
10
G.R.
9
GMUNK
9
J.S.
8
M.P.
9
M.S.
10
9
Creative
A.J.
9
A.M.
10
D.B.
9
D.S.H.
9
F.A.
9
G.R.
9
GMUNK
9
J.S.
9.5
M.P.
10
M.S.
8
9.2
Design
A.J.
9
A.M.
10
D.B.
8
D.S.H.
9
F.A.
9
G.R.
10
GMUNK
9.5
J.S.
9
M.P.
10
M.S.
8
9.2
Craft
A.J.
9
A.M.
9.7
D.B.
8.3
D.S.H.
9
F.A.
9.3
G.R.
9.3
GMUNK
9.2
J.S.
8.8
M.P.
9.7
M.S.
8.7
9.1
Total
A.J.
9
A.M.
9
D.B.
8
D.S.H.
9
F.A.
10
G.R.
9
GMUNK
9
J.S.
8
M.P.
9
M.S.
10
9
Creative
A.J.
9
A.M.
10
D.B.
9
D.S.H.
9
F.A.
9
G.R.
9
GMUNK
9
J.S.
9.5
M.P.
10
M.S.
8
9.2
Design
A.J.
9
A.M.
10
D.B.
8
D.S.H.
9
F.A.
9
G.R.
10
GMUNK
9.5
J.S.
9
M.P.
10
M.S.
8
9.2
Craft
A.J.
9
A.M.
9.7
D.B.
8.3
D.S.H.
9
F.A.
9.3
G.R.
9.3
GMUNK
9.2
J.S.
8.8
M.P.
9.7
M.S.
8.7
9.1
Total
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Motion
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Paul McMahon
After Effects, Cinema 4D, Illustrator, +3 more...
A.J.
9
A.M.
10
D.B.
9
D.S.H.
9
F.A.
8
G.R.
10
J.S.
10
M.P.
9
M.S.
9
P.K.
8.5
9.2
Creative
A.J.
8
A.M.
8
D.B.
9
D.S.H.
8
F.A.
9
G.R.
9
J.S.
10
M.P.
9
M.S.
10
P.K.
9
8.9
Design
A.J.
10
A.M.
9
D.B.
9
D.S.H.
7
F.A.
9
G.R.
9
J.S.
9
M.P.
8
M.S.
9
P.K.
9
8.8
Craft
A.J.
9
A.M.
9
D.B.
9
D.S.H.
8
F.A.
8.7
G.R.
9.3
J.S.
9.7
M.P.
8.7
M.S.
9.3
P.K.
8.8
9
Total
A.J.
9
A.M.
10
D.B.
9
D.S.H.
9
F.A.
8
G.R.
10
J.S.
10
M.P.
9
M.S.
9
P.K.
8.5
9.2
Creative
A.J.
8
A.M.
8
D.B.
9
D.S.H.
8
F.A.
9
G.R.
9
J.S.
10
M.P.
9
M.S.
10
P.K.
9
8.9
Design
A.J.
10
A.M.
9
D.B.
9
D.S.H.
7
F.A.
9
G.R.
9
J.S.
9
M.P.
8
M.S.
9
P.K.
9
8.8
Craft
A.J.
9
A.M.
9
D.B.
9
D.S.H.
8
F.A.
8.7
G.R.
9.3
J.S.
9.7
M.P.
8.7
M.S.
9.3
P.K.
8.8
9
Total
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Cosmos - Motion Packaging - Wine bottle design
Ion Lucin
After Effects, C4D, Cinema 4D, +2 more...
A.J.
7
A.M.
8
D.B.
7
D.S.H.
7
F.A.
6
G.R.
9
GMUNK
7
J.S.
6
M.P.
7
M.S.
5
6.9
Creative
A.J.
6
A.M.
8
D.B.
8
D.S.H.
7
F.A.
6
G.R.
8
GMUNK
7
J.S.
7
M.P.
7
M.S.
6
7
Design
A.J.
7
A.M.
6
D.B.
8
D.S.H.
7
F.A.
8
G.R.
7
GMUNK
7
J.S.
6
M.P.
6
M.S.
8
7
Craft
A.J.
6.7
A.M.
7.3
D.B.
7.7
D.S.H.
7
F.A.
6.7
G.R.
8
GMUNK
7
J.S.
6.3
M.P.
6.7
M.S.
6.3
7
Total
A.J.
7
A.M.
8
D.B.
7
D.S.H.
7
F.A.
6
G.R.
9
GMUNK
7
J.S.
6
M.P.
7
M.S.
5
6.9
Creative
A.J.
6
A.M.
8
D.B.
8
D.S.H.
7
F.A.
6
G.R.
8
GMUNK
7
J.S.
7
M.P.
7
M.S.
6
7
Design
A.J.
7
A.M.
6
D.B.
8
D.S.H.
7
F.A.
8
G.R.
7
GMUNK
7
J.S.
6
M.P.
6
M.S.
8
7
Craft
A.J.
6.7
A.M.
7.3
D.B.
7.7
D.S.H.
7
F.A.
6.7
G.R.
8
GMUNK
7
J.S.
6.3
M.P.
6.7
M.S.
6.3
7
Total
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