The invention of fun

Studio Poink
Studio Poink
Noam Winner
Yoav Shtibelman
Assaf Benharroch
Idan Vardi
Lynn Polyak
5+ Team Members
A.J. 6 A.M. 7 D.B. 8 D.S.H. 6 F.A. 8 G.R. 5 GMUNK 6 J.S. 7 M.P. 8 M.S. 8 Creative 6.9 A.J. 7 A.M. 8 D.B. 8 D.S.H. 7 F.A. 9 G.R. 8 GMUNK 7 J.S. 8 M.P. 8 M.S. 6 Design 7.6 A.J. 7 A.M. 7 D.B. 7 D.S.H. 7 F.A. 6 G.R. 8 GMUNK 5 J.S. 6 M.P. 6 M.S. 5 Craft 6.4 A.J. 6.7 A.M. 7.3 D.B. 7.7 D.S.H. 6.7 F.A. 7.7 G.R. 7 GMUNK 6 J.S. 7 M.P. 7.3 M.S. 6.3 Total 7
For Playtika's House of Fun, we have created an educational video spiced with humor, explaining how, where and by whom fun was invented. The purpose was to get more downloads for the company's games, under the directive of "go wild and make the audience laugh." The tremendous creative freedom given to us, and the fascinating creative journey that followed it, are quite evident in the outcome. This project was created in cooperation with talented illustrator Noam Weiner.
The Concept
The Production

A short commercial that went compliantly viral we produced to House of Fun. It was a great fun process to come up with this idea! It is a rare pleasure to work with open minded client that appreciate wacky and absurd style.

House of fun
Noam Winner Designer
Yoav Shtibelman Director & Animation
Assaf Benharroch Art Director
Idan Vardi Animation
Lynn Polyak Studio Management
Ore Peleg 2D Animator
Maayan Tzuriel Animation
Yair Harel Animation
Ophir Gal Sound Design & Music
Assaf Rapaport Music & Sound Effects
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