Graphic Design

Raccoon Dance Party

Mikros Image
V.M.H. 8 J.M. 8 M.S. 8.5 P.T. 9 Creative 8.4 V.M.H. 9 J.M. 8.5 M.S. 9 P.T. 8 Design 8.6 V.M.H. 9.5 J.M. 9 M.S. 8.5 P.T. 8 Craft 8.8 V.M.H. 8.8 J.M. 8.5 M.S. 8.7 P.T. 8.3 Total 8.6
Mikros Image created an ad for Schneider Electric that is full of life and movement with raccoons made entirely from CG.
The Concept

Schneider Electric is rebranding itself as a life enhancer at home. Mikros Image was commissioned to create a spot that captured this new branding with a fun ad that was full of life. The studios concept was to create an ad using CG raccoons throwing a party and handling all of the equipment of the house with ease.

Concept sketches
Early development of raccoon features.
The Production

Mikros Image and Iconoclast completed the spot with a large team working on modeling, fur, lighting, compositing and Flame.

Early Pre-vis
Wireframes and animatics were used to prep the raccoon sets.
Lighting Composition and tracking was completed before the final fur and environment enhancements.
Using Flame, the team layered and composited images over the backgrounds.
Fur was completed using Maya and Z-brush.

Mikros Image successfully created life like CG raccoons throwing an energetic party that captures the rebranding of Schneider Electric, "Life is on"!

Making of Video
Schneider Electric
Ivan Beczkowski Creative Director
Nathalie Dupont Editor
Francis De Ligt Artistic Director Jim Hosking Director Charlotte Marmion Producer Francois Lamotte Production Manager
Alex Barber DOP
Armelle Demange Production Designer
Sandrine De Monte Post-Producer
Julien Meesters Studio Director/ VFX and animation
Benoit Holl Head of 3D Commercials
Pascal Giroux VFX Producer
Guillaume Ho VFX Supervisor
Baptiste Sola Previz
Thomas Haas Modeling
Romain Carlier Fur
Alexandre Sauthier Lead Facilitator
Jean-Claude Charles Moderator
Teva Girard Moderator
Jeremy Celeya Moderator
Mathias Barday Lighting Compo
Julien Hailot Lighting Compo
Paolo de Lucia Lighting Compo
Arnaud Saibron Lighting Compo
Christophe Plouffe Lighting Compo
Stephane Richez Tracking
Marielle Santens Roto
William Ho Compositing
Jerome Viavant Compositing
Jeremy Wulf Compositing
Yves Delforges Flame
Jao M'Changama Flame
Jacky Lefresne Calibration
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