The Concept
The team was inspired by Wacky Races, iconic snippets from the historical bank of Perrier adverts and concept imagery from directors Fleur & Manu.
The team was inspired by Wacky Races, iconic snippets from the historical bank of Perrier adverts and concept imagery from directors Fleur & Manu.
3D Supervisor Fabian Frank led the team to create 50 variations of CG hot air balloons, and re-build the baskets in 3D.
The final spot is a riot of color, multiple locations and many minute details in every shot culminating together in an ambitious final result for the iconic French brand, Perrier.