The Concept
The team was inspired by Wacky Races, iconic snippets from the historical bank of Perrier adverts and concept imagery from directors Fleur & Manu.
Motion
Perrier, Hot Air Balloon
GMUNK
10
R.V.
8.5
P.T.
8
V.M.H.
9
J.M.
9.5
M.P.
8
G.R.
7.5
F.A.
8
D.B.
9
A.J.
9
Creative
8.7
GMUNK
10
R.V.
8.5
P.T.
8.3
V.M.H.
9
J.M.
9
M.P.
8.5
G.R.
8.5
F.A.
6
D.B.
9
A.J.
8
Design
8.5
GMUNK
10
R.V.
8.5
P.T.
8.4
V.M.H.
8.5
J.M.
9.5
M.P.
8.5
G.R.
8.5
F.A.
5
D.B.
9
A.J.
9
Craft
8.5
GMUNK
10
R.V.
8.5
P.T.
8.2
V.M.H.
8.8
J.M.
9.3
M.P.
8.3
G.R.
8.2
F.A.
6.3
D.B.
9
A.J.
8.7
Total
8.5
MPC Paris teams up with Fleur & Manu and Ogilvy Paris on an effervescent adventure for Perrier. The spot features hot air balloons in a wild race through the sky.
The Production
3D Supervisor Fabian Frank led the team to create 50 variations of CG hot air balloons, and re-build the baskets in 3D.
The shoot took place in Argentina which allowed for natural lighting as a reference for the VFX team. Actors and extras were suspended close to the ground in their baskets.
The lion, marmoset and parrots were shot-in camera at an Argentinian zoo with multiple tasks required to get the correct action.
Each balloon has its own unique brand of eccentricity. To distinguish the individualities, Fabian's team used various cloth simulations and made some balloons shinier, thicker or added a deeper sheen.
Each balloon was given a unique style and quality of fabrics based on the people inside.
References from the internet were used to understand the way hot air balloons move and how the cloth behaves.
For the first shot in the cave, the team went to a real cave in Mexico for a reference shoot. A helicopter and 360-degree camera was used to create back plates and to use as a base of matte painting and the 3d cave.
The VFX team took the live shots and integrated the protagonists with CG elements and shot/DMP backgrounds.
Colorist Matthieu Toullet worked on the vibrant grade, using eye-popping colors to create the bright and warm look.
Making of Perrier, Hot Air Balloon
Final
The final spot is a riot of color, multiple locations and many minute details in every shot culminating together in an ambitious final result for the iconic French brand, Perrier.
Client
Perrier
Credits
Paul Kreitmann
Creative Director
Laure Bayle
Agency Producer
Aurelie Appert
Agency Producer
Clara Noguier
Creatives
Olivier Le Lostec
Creatives
Fleur & Mann
Directors
Les Telecreateurs
Production Company
Nicolas Loir
DOP
MPC Paris
VFX
Franck Lambertz
VFX Supervisor
Fabian Frank
3D Supervisor
Quentin Martin
VFX Producer
Matthieu Toullet
Colourist
Software
Focus
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Motion
Perrier, Hot Air Balloon
MPC, Ogilvy Paris, Télécréateurs;
Houdini
GMUNK
10
R.V.
8.5
P.T.
8
V.M.H.
9
J.M.
9.5
M.P.
8
G.R.
7.5
F.A.
8
D.B.
9
A.J.
9
8.7
Creative
GMUNK
10
R.V.
8.5
P.T.
8.3
V.M.H.
9
J.M.
9
M.P.
8.5
G.R.
8.5
F.A.
6
D.B.
9
A.J.
8
8.5
Design
GMUNK
10
R.V.
8.5
P.T.
8.4
V.M.H.
8.5
J.M.
9.5
M.P.
8.5
G.R.
8.5
F.A.
5
D.B.
9
A.J.
9
8.5
Craft
GMUNK
10
R.V.
8.5
P.T.
8.2
V.M.H.
8.8
J.M.
9.3
M.P.
8.3
G.R.
8.2
F.A.
6.3
D.B.
9
A.J.
8.7
8.5
Total
GMUNK
10
R.V.
8.5
P.T.
8
V.M.H.
9
J.M.
9.5
M.P.
8
G.R.
7.5
F.A.
8
D.B.
9
A.J.
9
8.7
Creative
GMUNK
10
R.V.
8.5
P.T.
8.3
V.M.H.
9
J.M.
9
M.P.
8.5
G.R.
8.5
F.A.
6
D.B.
9
A.J.
8
8.5
Design
GMUNK
10
R.V.
8.5
P.T.
8.4
V.M.H.
8.5
J.M.
9.5
M.P.
8.5
G.R.
8.5
F.A.
5
D.B.
9
A.J.
9
8.5
Craft
GMUNK
10
R.V.
8.5
P.T.
8.2
V.M.H.
8.8
J.M.
9.3
M.P.
8.3
G.R.
8.2
F.A.
6.3
D.B.
9
A.J.
8.7
8.5
Total
VIEW
Motion
State Zero
Black Studios, part of the Goodbye Kansas Entertainment Group
3D Studio Max, Houdini, Mari, +5 more...
GMUNK
8
R.V.
8
P.T.
8
V.M.H.
9
J.M.
9
M.P.
7
G.R.
8
F.A.
7
D.B.
8
A.J.
8
8
Creative
GMUNK
8.5
R.V.
8.7
P.T.
8
V.M.H.
9
J.M.
9.5
M.P.
7.5
G.R.
9
F.A.
8
D.B.
9
A.J.
8
8.5
Design
GMUNK
8.5
R.V.
9
P.T.
8.4
V.M.H.
9.5
J.M.
8
M.P.
7
G.R.
9
F.A.
9
D.B.
9
A.J.
10
8.7
Craft
GMUNK
8.3
R.V.
8.6
P.T.
8.1
V.M.H.
9.2
J.M.
8.8
M.P.
7.2
G.R.
8.7
F.A.
8
D.B.
8.7
A.J.
8.7
8.4
Total
GMUNK
8
R.V.
8
P.T.
8
V.M.H.
9
J.M.
9
M.P.
7
G.R.
8
F.A.
7
D.B.
8
A.J.
8
8
Creative
GMUNK
8.5
R.V.
8.7
P.T.
8
V.M.H.
9
J.M.
9.5
M.P.
7.5
G.R.
9
F.A.
8
D.B.
9
A.J.
8
8.5
Design
GMUNK
8.5
R.V.
9
P.T.
8.4
V.M.H.
9.5
J.M.
8
M.P.
7
G.R.
9
F.A.
9
D.B.
9
A.J.
10
8.7
Craft
GMUNK
8.3
R.V.
8.6
P.T.
8.1
V.M.H.
9.2
J.M.
8.8
M.P.
7.2
G.R.
8.7
F.A.
8
D.B.
8.7
A.J.
8.7
8.4
Total
VIEW
Motion
Dodge Law
Tippett Studio
Furator, Houdini, Katana, +3 more...
GMUNK
8
R.V.
8
P.T.
8.3
V.M.H.
9
J.M.
9
M.P.
6.5
G.R.
6.5
F.A.
8.5
D.B.
8
A.J.
8
8
Creative
GMUNK
8
R.V.
8
P.T.
8.5
V.M.H.
9
J.M.
8
M.P.
7
G.R.
7
F.A.
8.5
D.B.
9
A.J.
7
8
Design
GMUNK
9
R.V.
8
P.T.
8.5
V.M.H.
7.5
J.M.
8.5
M.P.
8
G.R.
8.5
F.A.
8.8
D.B.
6
A.J.
9
8.2
Craft
GMUNK
8.3
R.V.
8
P.T.
8.4
V.M.H.
8.5
J.M.
8.5
M.P.
7.2
G.R.
7.3
F.A.
8.6
D.B.
7.7
A.J.
8
8.1
Total
GMUNK
8
R.V.
8
P.T.
8.3
V.M.H.
9
J.M.
9
M.P.
6.5
G.R.
6.5
F.A.
8.5
D.B.
8
A.J.
8
8
Creative
GMUNK
8
R.V.
8
P.T.
8.5
V.M.H.
9
J.M.
8
M.P.
7
G.R.
7
F.A.
8.5
D.B.
9
A.J.
7
8
Design
GMUNK
9
R.V.
8
P.T.
8.5
V.M.H.
7.5
J.M.
8.5
M.P.
8
G.R.
8.5
F.A.
8.8
D.B.
6
A.J.
9
8.2
Craft
GMUNK
8.3
R.V.
8
P.T.
8.4
V.M.H.
8.5
J.M.
8.5
M.P.
7.2
G.R.
7.3
F.A.
8.6
D.B.
7.7
A.J.
8
8.1
Total
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