Mercedes Benz - 20 years of Sprinter // Backsage

Ever heard of the Anniversary Festival? For the Mercedes Benz Sprinter Edition Model, Hamburg creative agency LLR wanted to build the vehicle a monument. As a real workhorse. Directed by Juergen Nerger, Infected took over the complete production. The claim "Everybody parties, one drives" was turned into a 69 second tribute to the car, created at a music-festival with 20.000 visitors, all shown in one excessive bullet time moment.
The Concept

Director Jürgen Nerger wanted to create a real music festival with a all the small details you need to have with it. Our Concept Artists created a hole CI and background story for this event and even all lot of small detailed designs for a lot of the backgrounds huts etc. inspired by big festivals like the Tomorrowland festival or Roskilde.

Imaginary festival logo design
Imaginary festival ticket design
Color-mood of the festival place
Overall details of the festival place
Detailed design of the background elements
Initial styleframe of overall look and feel
Imaginary backstagepass design
Initial designs of the stage
Initial designs of the stage
Initial designs of the stage // backview
The Production

The shot took place on a Soundstage in Bukarest in 3 Days of shooting and rehearsing. There were more than 350 extras on set. We lidar-scanned the hole Stage for tracking purposes. Crowd Simulations were made with custom made motion captured animations we did in facility in Hamburg.

Crowd rendering
Lidar Scanning of the Set
Final Image
Final Image
Final Image
Making of Video
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