Agency Walter Isaacson turned to Famous, who delivered every aspect of the project including creative concepting, cg, live action, editorial and finishing. Famous won the project by enticing Lexus with an in-depth storyline and detailed concept art.
Lexus CT 200h Commercial Campaign
With concepts approved, three 30 sec. spots were created simultaneously beginning in the animatic phase. A constant flow of CG graphics sent to the editor allowed creative to hone in on perfect storytelling and provide a quick turnaround.
The Famous Groups' philosophy was to run the entire job like a live action production by bringing in the right talent and equipment. Directly following the campaign launch, the CT200h was the fastest selling vehicle with an average shelf life of 6 days on the lot. The 3 spots won a combined 7 Telly Awards for VFX and Art Direction.