Interactive Landing Page & Branding

Alejandro Vizio
Roberto Gonzalez
Juani Ruiz Echazú
Sofía Andrade
Sebastían Falasca
2+ Team Members
V.M.H. 7 P.T. 7.7 M.S. 7 J.M. 7 Creative 7.2 V.M.H. 8 P.T. 7.8 M.S. 6 J.M. 7.5 Design 7.3 V.M.H. 8 P.T. 7.5 M.S. 4 J.M. 7.5 Craft 6.8 V.M.H. 7.7 P.T. 7.7 M.S. 5.7 J.M. 7.3 Total 7.1 is an international conference run by the community in an effort to promote JavaScript and its growth in Argentina. Aerolab was commissioned to build an innovative landing page and branded content for last year’s conference.
The Concept

Programmers were able to control the Buenos Aires JSConf page for a whole day. Drones were going to be a focus of the event so they chose to make this a large part of the branding and interactive features.

Aerolab's branding duties included a wide range for the JSConf.
The first challenge was creating a landing page that was engaging and eye-catching. These are some of the initial design concepts.
Initial concept prior to full production.
The Production

Aerolab made the entire site programmable. The console controlled the whole landing page and was able to change anything. Drones were controlled through Javascript for conference demonstrations.

The landing page worked with the event to create the identity. Aerolab incorporated animations, games and a hidden control terminal.

The result was a combination of an engaging digital experience and a branding take over of the venue.

Venue address, sponsors and recommended hotels.
The App.
The Dashboard.
Samples of the venue branding takeover.
Making of Video
Alejandro Vizio Creative Director
Roberto Gonzalez CTO
Juani Ruiz Echazú Lead Experience Designer
Sofía Andrade Designer & Illustrator
Sebastían Falasca Visual Designer
Patricio Pitaluga Developer
Mariano Girondin Print Specialist & Designer
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