Graphic Design

Tennessee Fire

Taylor James
Arnold Boston
Jack Daniel's
Taylor James
GMUNK 8 R.V. 7.5 P.T. 8 V.M.H. 7 J.M. 7.5 M.P. 7.5 G.R. 7.5 F.A. 7 D.B. 6 A.J. 6 Creative 7.2 GMUNK 8 R.V. 7.5 P.T. 8.2 V.M.H. 8.5 J.M. 8 M.P. 7.5 G.R. 7 F.A. 5 D.B. 7 A.J. 7 Design 7.4 GMUNK 9 R.V. 7.5 P.T. 8.9 V.M.H. 8.5 J.M. 8.8 M.P. 8 G.R. 7.5 F.A. 5 D.B. 7 A.J. 7 Craft 7.7 GMUNK 8.3 R.V. 7.5 P.T. 8.4 V.M.H. 8 J.M. 8.1 M.P. 7.7 G.R. 7.3 F.A. 5.7 D.B. 6.7 A.J. 6.7 Total 7.4
The launch of Jack Daniel’s Cinnamon Whiskey called ‘Jack Daniel’s Fire’. This campaign was built for print and layered to allow most flexibility for rich media banner assets.
The Concept

The creative team at Arnold had already worked hard to build a very clear vision for this campaign, so Taylor James’ focus was very much on the detailed production. As with any complete production they pulled together an extensive treatment that detailed out their full production solution.

Jack Daniel's 'Fire' Concept
The Production

These ‘step by step’ video clips perfectly showcase all the detailed stages involved in bringing these images to life. Sensitive to their clients brand values they balance the subject matter of fire to underpin the core message and still communicate the strong narrative of this project. Taylor James explored a variety of color styles with the creative team at Arnold before reaching their final grade.

Jack Daniel's Tennessee Fire Bottle
Jack Daniel's Tennessee Fire

As a soup to nuts creative production studio, Taylor James is not forced to sell in one production solution, they strategize at the pitching stage to put forward the most intelligent production solution that caters to the challenges of that individual project. This Jack Daniels campaign is just one great example of how this harmonious process works.

Jack Daniel's
Arnold Boston Advertising Agency
Jack Daniel's Brand
Taylor James Creative Director
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