Hisense ULED

Ember Lab
V.M.H. 9.5 P.T. 8.2 G.R. 9.5 J.M. 9 Creative 9.1 V.M.H. 9 P.T. 8.8 G.R. 9.5 J.M. 9.5 Design 9.2 V.M.H. 9 P.T. 8.6 G.R. 9 J.M. 9.5 Craft 9 V.M.H. 9.2 P.T. 8.5 G.R. 9.3 J.M. 9.3 Total 9.1
An animated spot developed by Ember Lab Studio for Hisense ULED project.
The Concept
Original Concept Design
The Production

The team completed the project in 4K resolution featuring CG characters integrated into live action footage.

The team shot on the RED Epic Dragon and utilized a MoVI M10 gimbal stabilized rig.
Ember Lab used a stand-in puppet for camera rehearsals and lighting reference, as well as waterproof LED light rigs to create practical glow effects for the magical ending scene.
Developing the spot involved integrating CG character into live action footage captured in Big Sur, CA.
The MoVI allowed the team to execute beautiful, complex camera movies in the rough terrain of the forest.
Making of Video
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