Hello Play NYE Promo

P.T. 8.6 V.M.H. 9 M.S. 8 J.M. 8 Creative 8.4 P.T. 8.4 V.M.H. 9 M.S. 5 J.M. 9 Design 7.9 P.T. 9 V.M.H. 9 M.S. 6 J.M. 9 Craft 8.3 P.T. 8.7 V.M.H. 9 M.S. 6.3 J.M. 8.7 Total 8.2
A promotional video created for Hello Play, a Belgian online electronic music platform.
The Concept

The concept was to create a visual landscape that reflects the sonic environment. This concept was achieved by creating instruments that glitch and transform in a surreal manner to the sound they produce.

All sets began with a concept sketch of what the instrument would do.
Sample 3D test
Sample of the inspirational pieces that helped form the chocolate drum kick.
The Production

All effects were tested in animation software and then 3D printed and shot in camera with a Black Magic 4k Camera using stop motion software Dragon.

Phenomenal Labs completed Math, 3D particle and physics simulations
Initial 3D particle simulation/animation before 3D printing
A look into the 3D printer processing figures.
3D printed Sonic drum beats.
Once the concept was nailed down, the director used props to decide how the stop motion would be set up. The director is known for his hands on approach to make sure every aspect was on point.
Creating the mpc 500.
The statue was created by casting 6kg. of white chocolate and then melted with a heat gun.
3D printed stereos

The final promotional video was a surreal and retro interpretation of electronic music with the beat causing instruments to deform according to their sound.

Making of Video
Hello Play
Greg Barth Creative Director Pau Munoz DOP Bart Yates Executive Producer
Albert Sala Producer
Max Halstead Technical Assistance and Gear
Andy Biddle Stop-frame Animation
Will Vincent Art Department
Lizzy Dalton Art Department
Magda Bieszczack Art Department
Phenomena Labs Math, 3D Particle and physics simulations
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