FX Turkey Promo

M.S. 8 P.T. 8.3 V.M.H. 8 J.M. 8.9 Creative 8.3 M.S. 7 P.T. 8.2 V.M.H. 8.5 J.M. 8.8 Design 8.1 M.S. 8 P.T. 8.5 V.M.H. 8.5 J.M. 9 Craft 8.5 M.S. 7.7 P.T. 8.3 V.M.H. 8.3 J.M. 8.9 Total 8.3
Plenty TV created a promo for FX Turkey that mixes live action, 2D and 3D animation.
The Concept

Plenty TV and Waypoint Studios were commissioned to create a promo for FX Turkey that combines the networks most popular shows. Plenty was given a script with the requirement that a person had to represent the spirit of the channel. Plenty ultimately decided to create a spot that combines live action, 2D and 3D animation.

Concept sketches.
A detailed storyboard, animatic and artboard were created for each scene.
The Production

The main actor was filmed against a green screen and later merged with CGI and 2D animation.

Production of the 2D backgrounds.
The 3D production was completed in 3ds Max using the Rayfire plugin.

The commercial combines various animation techniques and interaction with the actor such as CGI, 2D vector and traditional.

Making of Video
Fox International Channels Turkey
Pablo Alfieri Art Direction/ Animation Director/ Illustration/ Montage/ Live Action Director Federico Kanno Graphic Design Claudio Iriarte Illustration/ Animatic
Sergio Slepczuk Illustration/ Cell Animation
Estudio Lochabones Storyboard
Guido Lambertini Cell/ 2D Animation
Fernando Toninello Cell Animation
German Merlo Cell Animation
Waypoint Studios 3D Modeling/ Simulation/ 3D Animation/ 3D Shading/ Texturing/ Lighting
Matias Mastrogiano Lead VFX/ Composition VFX
Daniel Calvo Composition & VFX
Leopoldo Castro Composition & VFX
Ignacio Arevalo Composition & VFX
Mariano Farias Montage
Ines Palmas Production
Cesar Moran Mazo Production
Motion Group Live Action Production Company
Sebastian Gallo DOP
Guillermo Mutis Live Action Production
Marin Crespo Actor
Suzuki Diaz Make-up & Wardrobe
Nahuel Berger Backstage & Photography
Fox International Channels Turkey Client
Omer Meral Creative Director
Mine Aslan Producer/ Script/ Concept
Burcin Gulsen Head of Marketing
Gizem Tore Sr. Brand Manager
Evren Gazen Motion Graphics Designer
Berge Gazen Sr. Multimedia Designer
Radium Audio Original Music Composition & SFX
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