The Dodge Law Monkey was envisioned as a CG counterpart to Richard Rawling's character for a series of commercials for the new line of Dodge cars and SUVs.
The fur groom was done by CG Supervisor Aharon Bourland using Houdini as well as Tippett's proprietary fur software, Furator. Phil Tippett himself created a stuffy to match the key art. The stuffy was used on-set by lead animator Will Groebe and VFX Supervisor Chris Morley. For lighting, the team used Katana for setup, and rendered with the new Renderman/RIS rendered.
The biggest challenge on the show were the tight deadlines - 53 shots from the shoot and a 7 week fast-paced postproduction schedule. Tippett delivered eight 30-second spots.