Challenger Paper Campaign

Fin Design + Effects
Adrian Lawrence & Stuart White
Stuart White
Adrian Lawrence
Adrian Lawrence & Tim Streets

Stuart White
6+ Team Members
P.T. 8.2 V.M.H. 8 M.S. 3 J.M. 8 Creative 6.8 P.T. 8.1 V.M.H. 8 M.S. 4 J.M. 8.25 Design 7.1 P.T. 8.5 V.M.H. 8.5 M.S. 7 J.M. 8.5 Craft 8.1 P.T. 8.3 V.M.H. 8.2 M.S. 4.7 J.M. 8.3 Total 7.3
The Challenger spots were executed in the style of stop motion animated origami. Due to the need to constantly revise visuals during the schedule, a 100% CGI approach was decided upon.
The Concept

Although the Challenger world is computer generated, the brief was to create a completely handcrafted feel. To ensure that the visuals remained authentic, much of the design process was carried out with pencil sketches and real origami props. All character animation was done on doubles (12fps) to mimic stop motion technique.

Starting with pencil sketches and real folded paper; every leaf, tree and character was created.
Great care was taken to duplicate the minute tears and creases when recreating them in the computer.
The Production

Great care was taken with the lighting and cinematography. The lighting fixtures duplicated real world equivalents such as Readheads and Kinos. The lighting style was stripped down and contrasted to add drama and help guide the viewer's eye to the action.

A single spotlight was used to light each shot, adding supporting lights strictly as necessary.
Sets were constructed with the numerous restrictions that would constrain a real world origami shoot.

In the final rendered images, light passes through translucent sheets of newspaper just as it would in real life. The lens properties were crafted, so the world appears in narrow focus as though filmed through a 1970s era anamorphic lens. Final compositing was completed in Flame.

Tree Spot
Mountain Spot
Balloon Spot
Making of Video
Adrian Lawrence & Stuart White Directors
Stuart White Cinematographer
Adrian Lawrence Art Direction
Adrian Lawrence & Tim Streets
 Concept Art
Stuart White 3D Supervisor
Tim Streets & Colin Ware 3D Modelling & Texturing
Shane Brouwer & Gerard van omen Kloeke 3D Rigging
Bastian Konradt
 3D Lighting
Maurice Giacomini 3D Animation
Richard Betts Flame Compositing
Billy Becket Executive Producer
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