Three characters:
Character 1 - FEEL LIKE VACATION YOU.
:15 VIDEO
OPEN ON A SUBURBAN BACKYARD. CAMERA CENTERED ON A WOODEN
HOT TUB. THE WATER IS BUBBLING AND IT LOOKS LIKE NO ONE’S THERE TO
ENJOY IT.
THEN A MAN BEGIN TO EMERGE FROM THE WATER. TIME SLOWS. HE ARCHES
HIS BACK AND FLIPS HIS HAIR IN ONE EPIC MOTION. THE SPRAY OF WATER
HANGS IN THE AIR AROUND HIM. SPARKLING IN THE SUN.
HE TURNS AND SHINES A RADIANT SMILE DIRECTLY INTO CAMERA. LARGE
SUPERS BUILD AROUND HIM.
SUPER: FEEL LIKE VACATION YOU.
WE PUSH IN TIGHTER AND TIME RESUMES SPEED. HE PRODUCES A TETRAPAC
OF BPC WITH A CRAZY STRAW. HE’S BEEN HOLDING IT ON HIS FAR SIDE
THIS WHOLE TIME. HE RAISES THE DRINK TO HIS MOUTH AND STARES DEEP
INTO CAMERA, SLURPING DOWN THE LAST DROPS OF GOODNESS.
SUPERS BUILD.
SUPER: YOU. ONLY BETTER.
BULLETPROOF
Character 2 - FEEL LIKE MVP YOU.
:15 VIDEO
OPEN ON A MEDIUM SHOT OF A WOMAN DOING YOGA ALONE IN HER LIVING
ROOM. HEAVY METAL BLASTS IN THE BACKGROUND, MOTIVATING OUR HERO.
CAMERA SLOWLY PULLS OUT AND IN A STAGGERED REVEAL WE SEE A TODDLER
CRAWLING OVER HER FEET AND A 4-YEAR-OLD ON THE MAT BEHIND HER.
AS THE CAMERA CONTINUES TO PAN OUT WIDE, OUR YOGA MOM MOVES
SEAMLESSLY THROUGH HER POSE, USING HER BABY AND TODDLER AS WEIGHT
RESISTANCE. A GUITAR SOLO WAILS IN THE BACKGROUND. THE KIDS DANGLE
GLEEFULLY, SUSPENDED IN THE AIR. LARGE SUPERS BUILD AROUND THEM.
SUPER: FEEL LIKE MVP YOU.
OUR MOM EXHALES CALMLY, HOLDING THE POSE WITH ROCK-SOLID STRENGTH.
WE CUT TO PRODUCT SHOT SITTING ON HER COFFEE TABLE. OUT OF FOCUS
BEHIND IT, YOGA MOM MOVES INTO AN EVEN MORE IMPOSSIBLE POSE. KID
BALANCED AS SHE CONTORTS.
SUPERS BUILD.
SUPER: YOU. ONLY BETTER.
BULLETPROOF
Character 3 - FEEL LIKE BOY-BAND YOU.
:15 VIDEO
OPEN ON A TIGHT SHOT OF A MAN PASSIONATELY SINGING IN THE SHOWER.
SUDS RUN DOWN HIS FACE AS HE BELTS A SONG OUT OF KEY.
WITH CLOSED EYES HE USES A BACK SCRUBBER AS A MICROPHONE. WITH HIS
OTHER HAND HE REACHES FORWARD, INTONING THE CHORUS OF A LOVE SONG.
LARGE SUPERS BUILD AROUND HIM.
SUPER: FEEL LIKE BOY-BAND YOU.
WE CUT TO A SHOT OF THE BPC PRODUCT ON HIS BATHROOM COUNTER.
IN THE FOGGED MIRROR BEHIND IT, WE SEE A REFLECTION OF THE MAN IN
THE SHOWER. A TACKY HAND TOWEL HANGS FROM THE BAR, COVERING HIS
IMPORTANT BITS.
FROM DOWN THE HALL WE HEAR A WOMAN YELL. SHE’S HEARD ENOUGH.
WOMAN: Shut up, Craig!
SUPERS BUILD.
SUPER: YOU. ONLY BETTER.
BULLETPROOF
