The design team was inspired by the ultramodern gadgets and stylish tailoring that embodies the film’s agents. UNIT9 translated the film’s art direction into a design approach to create an experience that feels sharp, smart and immaculate.
Laura began with a set of wireframes. An export script in Photoshop was ran by Dan to create the tile set required for each zoom level in the game. This resulted in a full set of 461 images per panorama. All positional data for the markers was loaded with an external JSON.
The digital experience created excitement for the film before its release in cinemas and gave people a chance to interact with and learn about Kingsman characters ahead of time.