AUDI - "Mechanics"

GMUNK 8 D.S.H. 7 J.S. 9 P.K. 8 V.M.H. 10 A.M. 6.5 J.M. 8.5 V.C. 7.8 C.H. 8.5 P.T. 8.9 Creative 8.2 GMUNK 8 D.S.H. 7 J.S. 9 P.K. 9 V.M.H. 10 A.M. 9.5 J.M. 8.5 V.C. 9 C.H. 9 P.T. 8.7 Design 8.8 GMUNK 9 D.S.H. 9 J.S. 9.5 P.K. 9 V.M.H. 9.5 A.M. 9.5 J.M. 9 V.C. 9 C.H. 9 P.T. 8.7 Craft 9.1 GMUNK 8.3 D.S.H. 7.7 J.S. 9.2 P.K. 8.7 V.M.H. 9.8 A.M. 8.5 J.M. 8.7 V.C. 8.6 C.H. 8.8 P.T. 8.8 Total 8.7
Time Based Arts created this post-apocalyptic spot for Audi. The 65-second TV spot follows an A5 Coupe driving through a town when its service light come. This alerts an angry troupe of zombie mechanics that chase down the A5 until it escapes capture through the doors of a huge, futuristic Audi service center.
The Concept

Director Sebastian Strasser wanted to create something on an epic scale. The team spent a month in the preparation annd planning of the shoot to confirm that they would be able to deliver their no holds barred approach.

Time Based Arts brougth Sylvie Minois on board to do the concept design for Audi's "garage of the future". Minois started the concept art with a wide architectural explorations and transitioned over time into looking cloesly at the current existing Audi garages.

Audi Garage Interior Concept Design
Audi Garage Exterior Concept Design
The Production

The spot was shot in the Mojave desert outside LA over a 4-day period. There were over 80 extras on set plus 12 trained stuntmen. Time Based Arts tested themselves with some big vfx setups, primarily the fully interactive crowd simulations in cgi.

Live Action Shoot - Shot from a moving camera rig, they pulled the stuntmen on a rubber mat at 20mph. This allowed for a controlled performance by the stuntmen using a springboard and crash mat.
CG Character Creation
CG Character Creation
CG Crowd Animation
CG Crowd Animation - One of the largest challenges was populating each shot with CGI characters not only behind the love action shots, but amongst the actors as well.
CG Crowd Animation
CG Character Animation
CG Character Animation
CG Crowd Simulation
CG Crowd Simulation
CG Crowd Simulation
CG Crowd Simulation
Adding Action Shot Plates - About 2/3 of the ad were shot in-camera using extras and stuntmen.
Character Animation
CGI Walkthrough Scene
Composition Breakdown

There is a huge amount of hidden work throughout the commerical and it comes together in a larger than life spot for the Audi A5 Coupe

Siyamak Seyedasgari Creative Director Sebastian Strasser Director RadicalMedia Berlin Production Company Christoph Petzenhauser Executive Producer Yan Scoenefeld Producers
Stefan Schulte Exec. Creative Director
Nicole Bierwolf Account
Hendrik Heine Account
Kathy Rhodes Producer
Roman Vasyanov DOP
Julia Kim Casting
Francesca Green Casting
Paul Hardcastle Editor
George K., MPC London Colorist
Robert Cairns Score
James Allen VFX Supervisor/Flame
Sheldon Gardner VFX Supervisor/Flame
Stephen Grasso Flame
Luke Todd Flame
David Birkill Flame
Thiago Dantas Flame
Mike Aveling Smoke
Sylvie Minois Concept Art
matt Shires Flare/Nuke
Aleskei Chemogorod Nuke
Andre Dias Nuke
Leandro Vasquez Nuke
Ralf Briscoe Nuke
Ewan Callister Nuke
Nike Battcock CGI
james Mann CGI
Chris Wood CGI
Kristoffer Andersson CGI
Poul Resen CGI
Sam Osborne CGI
Ben Cantor CGI
Graeme Turnbull CGI
Jeroen Hooghoudt CGI
SJason Sproates CGI
Sandra Guarda CGI
Peanut CGI/ 3D Camera Tracking
Chris Aliano Line Producer
James Allen Exec Producers
Mike Skrgatic Exec Producers
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