A Parisian Winter Tale

Salon Alpin
V.M.H. 9.5 J.M. 8.5 M.S. 8 P.T. 9 Creative 8.8 V.M.H. 9.5 J.M. 8.5 M.S. 8.5 P.T. 9 Design 8.9 V.M.H. 10 J.M. 9 M.S. 8 P.T. 9.5 Craft 9.1 V.M.H. 9.7 J.M. 8.7 M.S. 8.2 P.T. 9.2 Total 8.9
Agency Salon Alpin has brought to life Tatiana de Rosnay’s story using animation, VFX and sets made out of paper. This Christmas campaign, created for Montblanc is a heart-warming seasonal story.
The Concept

The South Alpine production studio wanted to create a campaign that sticks to the Montblanc motto, “made by hand”. The concept was to use only handcrafted sets and the only limitations stylistically was that the setting needed to tell a story that clearly reflected a beautiful and charming Christmas tale.

Early concept sketches of the characters.
Storyboard layout
The ideas of both the agency and Montblanc were formed into sketches and 3D pre-visualizations before production began.
The Production

Overall, a team of 6 people worked fora total of 2 months to create all of the paper figures and settings. Postproduction later digitally imposed snow using Cinema 4d to finish out the scenes.

The creation of all the paper sets took a total of 1.5 days.
A total of 12 paper figures were made for all of the shots.
The lighting and production team worked with the paper production team to create every scene.
Camera movements were staged with the help of a motorized dolly and camera rig made specifically for them by Vitor Estudante.
Some scenes were up to 6 meters long to create an ideal depth and perspective.
Using Cinema 4D, snow was digitally superimposed on the images.

South Alpine production company successfully captured Montblanc's motto "made by hand" and told a warming seasonal story using only paper.

Making of Video
Philip Comarella Director Simon Griesser Director Tatiana de Rosnay Writer Vitor Estudante Production Team
Daniela Lietner Paper Artist & Character Designer
Ana Oliveira Production Team
Anna Bartsch Production Team
Joao Faria Production Team
Bruno Caetano Production Team
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