Sila Sveta specializes in audiovisual shows and has done a number of car launches. Every case is a chance for them to try something new and experiment.That is how the idea of Zero Gravity was born. The team had two industrial robot arms, holding and moving full scale car models. Another idea that was simple in execution: have a real car standing and two robots holding sharpy lights.
The teams had two global phases: pre-production and production. First phase included: creative concept (synopsis and mood board with references); storyboard, style frames (final look of every shot in best quality), previz (draft animation of the show). They moved to production phase after they had finished the previous phases and had an approval from the client.
Once all visuals were confirmed, the team moved on to the production phase. About 80% of the shots were worked on by a CG artist who worked with a single shot from 3D modeling to compositing.
Once all the content was created from a virtual "audience" camera, the last step was to process the video to the correct format. Keystone correction for the video on screen was done with Corner Pin effect. Mapping on a car was reprojected from a camera back on a 3D model and baked to texture.
The final output videos were encoded with HAP Q code - this is the most effective codec for TouchDesigner that supports GPU-render.