REZ believes a trailer should evoke the emotions and thrills players have when playing a game. The challenge is building these emotions through video before players even get a game pad in their hands! For gameplay trailers, instead of storyboards, REZ relies a lot on the virtual cameras that game developers give them with their game.
Watch Dogs Launch Trailer
REZ Creative recreated the mood and adrenalin rush of an intense chase through the streets of Chicago using visuals and sound. These visuals and sounds would ground the trailer in the rhythms of a heart-pounding pace, the breathing, the physical effort, embedded in the real ambient sounds of the city. They tuned, blended and created everything to give it that theatrical and dramatic feeling. REZ spent hours creating shots with a virtual camera while playing the game…Everything to convey that adrenalin rush.
In only 5 weeks, REZ managed to create this final trailer, the ultimate piece to what has been the most successful game launch for a new IP so far! They also found the right music track that they reworked with the artist to fit the spots needs.