The idea was that creative professionals could bring their ideas to life when and where inspiration sparks using the Cintiq Companion. Going the route of “a day in the life” gave Frame an opportunity to be authentic about the world it portrayed.
With storyboards created, Frame began to scout and find set locations. The animation was based off the style frames and created in After Effects. At the same time the spot was filmed at each location and edited using Final Cut Pro. The animation was added to the spot and the final render was color corrected.
Frame was approached by Artbox to create a spot for Wacom. The project was a spot for their worldwide launch of the ultra secret new product, the Cintiq Companion.