Motion

SOOLANTRA — Tough Topical Campaign

By:
,
McCann Echo
Ars Thanea
McCann Echo
Video − Executive Creative Director: Peter Jaworowski Director: Karol Kołodziński Producer: Marcin Molski, Aleksander Kmiecik Script: Karol Kołodziński Art Directors: Karol Kołodziński, Paweł Szklarski Storyboard Artist: Michał Lisowski Technical Lead: Łukasz Skurczyński CG Supervisor: Paweł Szklarski Concept Artist: Michał Lisowski Character Artist: Łukasz Skurczyński Lead Shading & Lighting: Paweł Szklarski Shading Artist: Paweł Szklarski Rendering Artist: Paweł Szklarski Texture Artists: Paweł Szklarski, Piotr Nowacki Animation Supervisors: Patryk Habryn, Łukasz Skurczyński Character TD: Victor Vinyalis 3D Animators: Hugo Garcia, Patryk Habryn Compositing: Karol Kołodziński IT Support: Krzysztof Zarzycki Music, Sound FX, Mastering: Wojciech Roguski, Marcin Cisło Business Unit Director: Marcin Molski Print − Executive Creative Director: Peter Jaworowski Art Director: Karol Klonowski Producer: Marcin Molski, Aleksander Kmiecik Concept Artist: Michał Lisowski Digital Artists: Karol Klonowski, Marcin Kowalski, Łukasz Wiktorzak, Piotr Frączkowski 3D Lead Artist: Piotr Nowacki, Paweł Szklarski Modeling & Texture Artists: Łukasz Skurczyński, Piotr Nowacki, Paweł Szklarski Shading Artist: Piotr Nowacki, Paweł Szklarski Business Unit Director: Marcin Molski
B.R. 9 V.M.H. 9 N.L. 9.5 P.T. 8.9 J.S. 8 J.M. 7 D.S.H. 8 GMUNK 8 Creative 8.4 B.R. 9 V.M.H. 9.5 N.L. 8.7 P.T. 8.8 J.S. 6 J.M. 7.5 D.S.H. 6 GMUNK 8 Design 7.9 B.R. 9 V.M.H. 9 N.L. 8.5 P.T. 8.8 J.S. 7 J.M. 7 D.S.H. 7 GMUNK 9.3 Craft 8.2 B.R. 9 V.M.H. 9.2 N.L. 8.9 P.T. 8.8 J.S. 7 J.M. 7.2 D.S.H. 7 GMUNK 8.4 Total 8.2
Finding a unique story for the treatment of skin problems. Another great collaboration with our friends McCann Echo in creating promotional material, everything from print to electronic media, convention, for a new pharmaceutical product for skin treatment. Starting with two concepts for print media, Ars Thanea was tasked with creating a story around the product borrowing from the old classic: good guys vs. the bad guys. Anticipating the need for high-resolution assets for both print and electronic media, convention, we created a palette of arresting visualizations to accompany the campaign story, including script and animation! You know what guys? Together with McCann Echo Agency we won Bronze in Cannes Lions Health in Pharma Category!
The Concept
The Production
Final
Client
McCann Echo
Credits
Video − Executive Creative Director: Peter Jaworowski Director: Karol Kołodziński Producer: Marcin Molski, Aleksander Kmiecik Script: Karol Kołodziński Art Directors: Karol Kołodziński, Paweł Szklarski Storyboard Artist: Michał Lisowski Technical Lead: Łukasz Skurczyński CG Supervisor: Paweł Szklarski Concept Artist: Michał Lisowski Character Artist: Łukasz Skurczyński Lead Shading & Lighting: Paweł Szklarski Shading Artist: Paweł Szklarski Rendering Artist: Paweł Szklarski Texture Artists: Paweł Szklarski, Piotr Nowacki Animation Supervisors: Patryk Habryn, Łukasz Skurczyński Character TD: Victor Vinyalis 3D Animators: Hugo Garcia, Patryk Habryn Compositing: Karol Kołodziński IT Support: Krzysztof Zarzycki Music, Sound FX, Mastering: Wojciech Roguski, Marcin Cisło Business Unit Director: Marcin Molski Print − Executive Creative Director: Peter Jaworowski Art Director: Karol Klonowski Producer: Marcin Molski, Aleksander Kmiecik Concept Artist: Michał Lisowski Digital Artists: Karol Klonowski, Marcin Kowalski, Łukasz Wiktorzak, Piotr Frączkowski 3D Lead Artist: Piotr Nowacki, Paweł Szklarski Modeling & Texture Artists: Łukasz Skurczyński, Piotr Nowacki, Paweł Szklarski Shading Artist: Piotr Nowacki, Paweł Szklarski Business Unit Director: Marcin Molski
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