Our TLC friends called us to develop 3 concept ID's. We choose the challenge to build them in stop-motion to give a distinctive style and identity to the channel and an original hit to the brand!. The main challenge was to tell stories with still object and hands. Made entirely in-house with long weeks of production, creation and filming, to reach the final product and be proud to share this project with you!
The concept was to make 3 ident which addressed the essence of the channel: travel, food and .. reality show based on that we build the 3 pieces.
Using real elements create each ident
Hands painted with a special blue paint makeup artist.
To open the suitcase travel we used a tansa rope, then erased in PostProduction.
We use small pieces of paper to simulate graphically fire.
We tryied pour oil on the pan several times after get the best shot.
Each little paper was moved frame by frame
The heart we realized with LEGO pieces
We use real food for the shots. We used a syringe to take out the soup from the plate carefully.