DDFH&B wanted a Rube Goldberg style installation. Griffin created an ad that took the viewer on a journey through some of the luxuries you can afford if you win the million dollar euro prize.
The design was a huge undertaking and took over 2 days to shoot. It involved concepting at each level, designing the gallery space, pulley-systems and 3D printing.
The final spot captured the luxuries you can buy after winning the lottery from a red ferrari, partying in Vegas or cruising an island in the Bahamas.