Graphic Design

The Hopper

By:
MPC
Carl Rogers
Ecole Weinstein
Chris Bernier
Grae Revell
Fred Elms
2+ Team Members
In their first collaboration with DISH Network, MPC NY and Havas partner to reinvent Hopper the Kangaroo as a fully animated talking mascot for the all-new campaign
The Concept

MPC was approached by Havas to help design, animate and bring the stuffed kangaroo to life, kicking off with the premier of Hopper in an office setting for the 30-second spot ‘Mobile Basketball.’ The unique challenge and opportunity was to create a character that looks like it exists in the real world while also instilling an approachable, expressive quality that would bring a smile to everyone’s face. They wanted to have the stuffed kangaroo to be lovable in appearance yet sarcastic in approach.

The Production

During filming the crew used markers and multiple stuffed animals to reference for the CG character. They wanted to pay attention to every small detail that you’d find in a stuffed animal, from the refraction of the eyes and the cloth below the fur, all the way down to how the fabric seams are stitched together.

The team focused on on bringing personality through the eyes of the Kangaroo, as opposed to adding too much dexterity in the mouth and the face which could tip her into a ‘cartoony’ realm.
The team also paid close attention to bring out Hopper’s sassy quirks by adding creative details, from twiddling her hair and ears through to curling her eyelashes as though she has makeup on.
Final

Featuring the voice of award-winning actress Rebel Wilson as the cheeky kangaroo, I think we can all agree, this spot from MPC really hits the mark in establishing an iconic character for DISH.

Making of Video
Client
DISH
Credits
Carl Rogers ECD
Ecole Weinstein CD
Chris Bernier Senior Creative Lead/VFX Supervisor
Grae Revell Lead Animator
Fred Elms DP
Jacob Fradkin, Anthony Traviesco, VFX Team
Chelsea Berger Copywriter
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