MPC was approached by Havas to help design, animate and bring the stuffed kangaroo to life, kicking off with the premier of Hopper in an office setting for the 30-second spot ‘Mobile Basketball.’ The unique challenge and opportunity was to create a character that looks like it exists in the real world while also instilling an approachable, expressive quality that would bring a smile to everyone’s face. They wanted to have the stuffed kangaroo to be lovable in appearance yet sarcastic in approach.
During filming the crew used markers and multiple stuffed animals to reference for the CG character. They wanted to pay attention to every small detail that you’d find in a stuffed animal, from the refraction of the eyes and the cloth below the fur, all the way down to how the fabric seams are stitched together.
Featuring the voice of award-winning actress Rebel Wilson as the cheeky kangaroo, I think we can all agree, this spot from MPC really hits the mark in establishing an iconic character for DISH.