The idea was to create attention-catching visuals that simultaneously tell a compelling story about the brand in a span of a few seconds. This would be done by crafting unique worlds or environments for each whimsical, thoroughly original pub. Naked came up with an interesting system and "the carousel" idea to build unity between the bumpers.
Both Roof Studio and NAKED Compagnie set up a pipeline in the cloud, so their teams were able to work with an additional 30 different incredibly talented artists from around the globe on the project. The bumpers took about five months in total to produce.
The CG spots depicted various surreal and humorous mechanical worlds and contraptions to match the various personalities and preferences of viewers.