The idea behind the TV and print campaign was to depict ‘beauty from the inside out’ along with the long lasting design, which makes Symmons the ‘smart choice’. This was conveyed through three iconic images of a butterfly, the Pyramids and of course a light bulb!
Each image was carefully designed here at TaylorJames, expanding on Full Contact original concepts you can see to the right. We then handcrafted those in CGI from all the internal components of the product. It was very important that the visuals captured the smallest details at the highest quality to ensure a faithful reproduction and photo-realism, before seamlessly integrating them into each design.