Graphic Design

Sleeping Beauty

By:
The Mill
Tony Hardcastle & Steve Meredith
Jamie Lancaster
Dave Fleet
Hugo Guerra & Anne-Sofie Tholander
Jiyoung Lee
This week we take a look at how Mill teamed up with DLKW Lowe to created their first ever full CG animation for Cif floor cleaner.
The Concept

The concept for this animated fairy tale was to show how Sleeping Beauty maintains her tower with the help of Cif floor cleaner; leaving her time to make sure she looks perfect for her prince.

The Production

In-order to create a magical world that was both charming and beautiful Mill had to pay a great deal of attention to the design and subtle detailing of the characters, environment and lighting.

The characters where designed to be likable with exaggerated features but maintain a confident and no-nonsense attitude.
The lighting design was incredibly important as the spot had to start with a dark and dimly lit tower before finishing in a bright, clean crisp world.
Final

As you can see, not only did Mill create a beautiful spot but they also proved that can do full animation work just as well as live action VFX.

Cif 'Sleeping Beauty'
Behind The Scenes
Client
Cif
Credits
Tony Hardcastle & Steve Meredith CD
Jamie Lancaster Director
Dave Fleet 3D Lead
Hugo Guerra & Anne-Sofie Tholander 2D Lead
Jiyoung Lee Matte Painting
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