The concept was to introduce poor Freddie, an anthropomorphic French fry whom has been branded as mere junk food all his life and is determined to right this injustice. Director Julien Faure started working on the style frames and storyboard, bringing to life a French Fry in a live action world.
The team first shot all the live action backgrounds on location. Then, went into a studio to shoot the actor who would play Freddie in motion capture.
The final films had the right mix of humor and empathy. By carrying over the same character into each film, the team was able to build upon the 'Freddie' storyline.