Graphic Design

Revolotion / Hair Loss Therapy Lotion.

Christos Gousidis
This is a project about the very first presentation of a new anti-hair loss lotion to dermatologists, in a medical conference.
The Concept

Hair loss product called "Revolotion" (a revolutionary lotion).

Τhe concept is actually a reversal using humour over the drama of a revolution.

The reversal:
Marie Antoinette was the last Queen of France before the French Revolution. Her name refers to "Revolution" in a negative way, also as a victim of it.
Marie here is the protagonist of a rebellion, the "rebellion" on a new revolutionary therapy for hair loss that her rich hair and the era hairstyle can absolument confirm!
The slogan of the French Revolution is also used to underline the reversal.

the bottle of the product
The Production
Marie Antoinette is a name that makes everybody think one or another way of the French Revolution. Looking for her figure, how she looked like.
This is the key point, as regards the design, about how it led to the end result.
The figure of Marie is made out of cubes of the logo.
The matter though is not the revolution but the results of that new anti-hair loss product...and her hair can tell!

So, finally we decide to use the figure that holds the product and not the one in a more revolutionary posture of the body.
Τhe exhibition stand at the dermatologists' conference
Evdermia dermaceuticals
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