Motion

Polo 4D

By:
MPC
Vicky Osborn
David Estis
Tim Dillon
Adele Major
Justin Brukman
16+ Team Members
J.M. 8 M.S. 7 P.T. 7 V.M.H. 8 Creative 7.5 J.M. 8 M.S. 8 P.T. 7 V.M.H. 6 Design 7.3 J.M. 9 M.S. 7 P.T. 7 V.M.H. 8 Craft 7.8 J.M. 8.3 M.S. 7.3 P.T. 7 V.M.H. 7.3 Total 7.5
Watch how the MPC Creative and Ralph Lauren creative team brought the Polo 4D fashion show to life.
The Concept

The concept of this fashion show was to create a cinematic experience where 5 story tall models come to life in a 4D experience. The technology is as innovative as Ralph Lauren's new line.

Projecting 3D images on to water gives a natural element and depth to the water that is always moving.
The Production

The team used a combination of real-life shoots and video of the models composited onto CG backgrounds. A total of 35,000 frames were used.

Production started with style frames of the concept.
Modeled buildings were made in 3D and then CG artists textured them using Maya for animation and rendering.
The backgrounds were animated and rendered before the models were shot so that motion control rigs could effectively capture the models movements.
The models were shot and filmed in front of a green screen with motion control cameras so that they could effectively be placed into the previously made animations.
The green screen was then removed and the models footage was dropped into 3D sequence.
A lifesize lighthouse was built to scale for the models to walk on.
Final

The final piece was an innovative fashion show that captured Ralph Lauren's forward thinking approach to fashion. The technology created an overall captivating 4D cinematic experience.

Making of Video
Client
Ralph Lauren
Credits
Vicky Osborn Head of Production/ Head of 3D/ VFX Supervisor
David Estis Creative Director
Tim Dillon Executive Producer
Adele Major Producer
Justin Brukman Managing Director
David Lauren SVP Marketing
Amir Mohammady SVP Creative Director
Yong Choe VP of Interactive Design
Alexandra Scebold Digital Creative Operations Director
Alex Harding VFX Supervisor/ 2D Lead
Ian Brauner 3D Team
Jean Choi 3D Team
Scott Denton 3DTeam
Susie Hong 3D Team
Irene Kim-Ahiska 3D Team
Christina Ku 3D team
Michael Lampe 3D team
Patrick McAvena 3D Team
Garrett Norlin 3D Team
Isaiah Palmer 3D Team
Casey Reuter 3D Team
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