Serial Cut started with sketches to show the concept of the amount of trunk space available in the Prius V. Each concept focuses on the versatility of activities that are possible with the new vehicle.
Inspired by fairytales these key visuals use bright colors and object like balloons, dinosaurs, and rock stars. Each object was shot separately for better control of the lighting and focus. Serial Cut used Cinema 4D to create 3D objects included in the final image. Three months of preproduction, six days of photo shooting and two months of postproduction were required to make each visual.
Serial Cut combined all the objects in Photoshop to produce these 3 visual ads.