Graphic Design

Prefa - Panzerstier

By:
The Mill+
Marc Strotmann, Chrisian Aussem
Nils Kloth
Pete Hodsman
Oliver Harris
Leo Costa, Kirti Dave, Anne-Sophie Tholander
1+ Team Members
The Mill+ team collaborated with Lovestone Film to create a fully CGI Bull entirely in Cinema4D battling the harsh weather elements to promote Prefa’s weather-wearing tiles.
The Concept

The concept was to create a bull covered in tiles to display the strength and durability of Prefa’s tiles in all weather types including snow, ice, wind and rain.

The core idea is a bull fighting the destructive nature of extreme weather conditions
The Production

The team captured these elements on a live action shoot using a 3D printed bull which enabled them to re-create the scene back in the studio, finessing how each condition could look when impacting the CG model.

The team decided to split the campaign into two halves, the first focus being the element shoot.
The second part of the campaign was building out the 3D elements in Cinema 4D
The final step was to bring the elements together using Cinema 4D and Nuke
Final

A range of techniques was utilized in-house making full use of the design, CGI and Nuke teams to seamlessly and effectively bring together each element.

Prefa ‘Panzerstier’
Making of Video
Client
The Mill
Credits
Marc Strotmann, Chrisian Aussem Creative Director
Nils Kloth Creative Director
Pete Hodsman 2D Lead Artists
Oliver Harris 3D Lead Artists
Leo Costa, Kirti Dave, Anne-Sophie Tholander 2D Artists
Oliver Harris, Gabor Elkes, Jordie Pages 3D Artists
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