To build the most epic commercial gamers would see this year, Director Rupert Sanders started with a single concept. His concept was a scene featuring the iconic characters that would be showcased. Throughout the shoot, all work stemmed from this image.
The Mill NY’s VFX team built CG characters in Maya using each character's brand guidelines, then had to relight, retexture and re-rig all the assets before sending them all back for approval. After locking down a location they filmed a rough dry run of the action on a 5D. On set over 200 actors’ costumes were individually cast and modeled. A LIDAR scanned the whole set to give a point cloud of the whole scene that was viewable in Maya and Nuke in real world scale. Then three Nuke composers shared one massive Nuke script (7200 Nodes) to lay out the 3D composition.
After three weeks of production and only two days of shooting, the final outcome was a 90-second film. The main character was a type of Maverick, the epitome of the PlayStation gamer delivering a long soliloquy on embracing greatness. The spot was one shot that followed him through the street and at the end of the street the whole Play Station universe has landed like a meteorite crater.