Interactive

Philips Brush Buster App

By:
ACHTUNG!
ACHTUNG!
Superhero Cheesecake
Big Orange
M.S. 8 P.T. 8.7 V.M.H. 8.5 J.M. 7.8 Creative 8.3 M.S. 8 P.T. 8.6 V.M.H. 8.5 J.M. 8.5 Design 8.4 M.S. 8 P.T. 8.8 V.M.H. 7 J.M. 7.8 Craft 7.9 M.S. 8 P.T. 8.7 V.M.H. 8 J.M. 8 Total 8.2
Achtung turned something you have to do, into something you want to do! To get kids excited about brushing, Achtung created an app where kids get to help two characters by brushing their own teeth.
The Concept

Philips tasked Achtung with creating an innovative app that would help solve the issue of kids not wanting to brush their teeth. Achtung developed an app with fun characters and contagious games with built-in rewards.

Initial character sketches.
Style research.
The Production

The interactive app, built in Illustrator and Photoshop, works with sound detection that can pick up if and how long children are brushing. Using Javascript and Objective C (Apple's main programming language), the code is published through Corona SDK, the standard in 2D Mobile Graphics.

Character renders. The characters were brought to life in Maya from the rough sketches.
Mouth development stages.
Mouth Render.
Final

Achtung succeeded in creating an interactive, fun app that helps parents keep tabs on how often their children are brushing, add dentist appointments and stimulate regular and consistent brushing.

App launch screen.
Basic app flow - Pick character, set up, character info, start playing!
In-App Game.
Sample Achievements
Rewards and Calendar settings for parents to adjust.
Finalized style selections.
Making of Video
Client
Philips
Credits
ACHTUNG! Concept and Design
Superhero Cheesecake Development
Big Orange Sound
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