Inspired by Pin Art, the concept was to recount a violation of human rights upon a canvas composed of ballpoint pens. The objective was to employ this imagery to create a universal representation of the potential of every signature in Amnesty International's petition campaigns that seek save lives and liberate the wrongly-imprisoned.
After shooting the characters in motion capture, Mocaplab processed the data whilst One More created 3D characters and environments. These were animated and integrated into a matrix composed entirely of up to 500,000 pens. With every shot requiring a unique number of pens in the matrix, many test renders were required in order to establish an ideal readability and the desired emotion to convey.
The venture of bringing the initial concept to life took five months of methodical work through a variety of techniques. With the final film's unique aesthetic and poignant message, Amnesty International could communicate with the public about the core values.