For the debut of the product, the team wanted to create a campaign as innovative as the Pennzoil Platinum synthetic oil itself. The team explored the concept of projecting 3D animation onto real vapor that the car would drive through, ultimately merging with a gas projected Maserati. This final piece would represent the body and soul of the care merging, achieving "Complete Protection".
The project took almost a year to produce and included 3D animations projected onto vapor clouds, tightly choreographed with live-action elements and captured in camera using motion control.
The team successfully created a beautiful visual journey and commercial as innovative as the product debut.