The Mayor's Office of New York asked Hyperakt to help bring their plan alive into an online public space. In order to do that, we wanted the site to speak differently from other government-driven designs. The concept reflects that desire with a rich, colorful, and modern design. It incorporates many juxtaposed graphic elements which embody the dense, highly-stimulating nature of New York.
Production involved a very rushed turnaround. Fast-paced meetings going over the site map, wireframes, look & feel, color palette alternates and names, charts, maps, photography and development. The team managed to wrap the entire project from sign-off to site launch in one month.
The final design was a clean evolution of the NYC brand, pulling from their original color palette, type, and chunky logo aesthetic. The site is brought to life with the many custom photos and videos shot for the project by the Mayor's Office in-house photo team, integrated with bold color overlays. The design allows users to seamlessly flow through the site moving from goal to goal with ease.