Graphic Design

Nike: Prism Collection

God Inspired
Ziarekenya Smith
GMUNK 7 R.V. 7 P.T. 7.9 V.M.H. 6 J.M. 7 M.P. 7.5 G.R. 7 F.A. 7.5 D.B. 6 A.J. 6 Creative 6.9 GMUNK 8 R.V. 7.5 P.T. 7.8 V.M.H. 8.5 J.M. 7.5 M.P. 7 G.R. 8.5 F.A. 7 D.B. 6 A.J. 6 Design 7.4 GMUNK 7 R.V. 7 P.T. 7.5 V.M.H. 7.5 J.M. 7 M.P. 7 G.R. 8 F.A. 7.5 D.B. 4 A.J. 6 Craft 6.9 GMUNK 7.3 R.V. 7.2 P.T. 7.7 V.M.H. 7.3 J.M. 7.2 M.P. 7.2 G.R. 7.8 F.A. 7.3 D.B. 5.3 A.J. 6 Total 7
Ziare was tasked with creating Basketball shirts for Nike. Ziare wanted to turn a simple and clever idea into an excellent project that took the brand to the next level. Each elite NBA player was represented by their brand logo.
The Concept

Conceptually, Ziare wanted to showcase elite NBA players with geometric prism design using their logos and vivid colors.

Before Ziare started the design, he created a quick rough sketch. He stylized the Kobe logo to achieve a geometric prism effect and used a reference photo to sketch Kobe's portrait. Lastly, he added the finishing touches by applying the Kobe logo over his face to get a good feel of how the final outcome would look.
Nike's basketball target audience is male and female but mostly males that love watching basketball.
Mood board for color schemes and style.
The Production

After Ziare finished the final sketches & research, he began bringing the vision to life.

Ziare stylizes Kobe's original logo to a geometric prism design.
Kobe Bryant's color palette: Ziare decided to use 3 colors, purple, pink and black with different shades of each color.
Nike imagery.
Once the imagery was laid out, the logo was applied to Kobe’s face in different sizes and colors.
Outline of Kobe's face with applied logos.
Final render.
Creating the mockup for the Nike t-shirt design.

Once the Kobe Bryant design was completed, Ziare repeated the same process with Kevin Durant and Lebron James logo’s and new color palettes to create individual images.

Kobe Bryant
Kevin Durant
Lebron James
Ziarekenya Smith Illustrator, Designer
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