Graphic Design

NIKE • Air Max 270

By:
Wes L Cockx
Wes L Cockx
A.J. 9 A.M. 9 D.B. 9 D.S.H. 9 F.A. 9 G.R. 10 J.S. 10 M.P. 9 M.S. 10 P.K. 9 Creative 9.3 A.J. 9 A.M. 10 D.B. 9 D.S.H. 9 F.A. 8 G.R. 9 J.S. 8 M.P. 10 M.S. 8 P.K. 10 Design 9 A.J. 9 A.M. 10 D.B. 9 D.S.H. 8 F.A. 8 G.R. 10 J.S. 9 M.P. 9 M.S. 10 P.K. 8 Craft 9 A.J. 9 A.M. 9.7 D.B. 9 D.S.H. 8.7 F.A. 8.3 G.R. 9.7 J.S. 9 M.P. 9.3 M.S. 9.3 P.K. 9 Total 9.1
3D illustrations and typography for Nike's Air Max 270 Air by you release, Air Max Day 2018. Lightness • Biggest Air • Movement • Innovation
The Concept

TURNING IMAGINATION TO REALITY

Air embodies Nike’s endless desire to dream.

Decades ago, they harnessed this shapeshifting element to forever change Nike, and to take those
who put it beneath their feet to places they never thought possible.
By capturing air, Air captured us.

Today, the spirit of Nike Air still drives us to first imagine, and then create tomorrow.

The Production

I took inspiration from the features of the Nike Air Max 270 that stimulate the senses: movement, vivid colours, light touch and feel in combination of textures. Creating realistic CGI images that contrast with old school 2D visuals to emphasize these characteristics of the Nike Air Max 270.

The Air Max feeling of floating – the lightness of movements – and the innovative use of the textures, colours and materials come together in one of the most appealing and fresh air bubbles ever in an Air Max.

Final
Making of Video
Submit your work
Thanks!
We will contact you once your submission is approved.
Please allow 24hrs for your project to appear in the directory.
Have a Great Project you’d like to share?
See if you have what it takes to get through our nomination process but be prepared to back it up with some great behind the scenes materials.
Please attach jpg or png at 1280x1024
Upload
Sign Up
http://howww.com/profileagency/USERNAME
Minimum 6 characters
Already a member? Sign in
Sign In
Not a member? Sign up here
One click sign in if your account is connected to Facebook or LinkedIn
Forgot Password
Enter your email address below and we'll send you an email with instructions on how to reset your password.
Check your email!
We have sent an email to the address you provided. Follow the instructions in that email to reset your password. Thanks!