Graphic Design

Nature's Valley Trail View

Your Majesty
Jens Karlsson & Leslie Sims
Jason Schmall
Riley Milhem
Raed Atoui
Brandon McClain
McCann NY partnered with Mohawk and Your Majesty to evolve Nature Valley’s successful Trail View interactive hiking experience into an even more robust preservation platform, with expanded content and a broader purpose: to preserve, protect, and promote the nation’s national parks
The Concept

The idea was to outfit a small crew of eight people with backpacks and Street View-style cameras to capture footage as they contributed to on-site preservation projects across three iconic parks: The Grand Canyon, Yellowstone, and the Great Smoky Mountains.

Mohawk Interactive provided the 360-degree 11-lensed camera.
The team racked up 8 terabytes of trail footage over the course of 2 months.
The Production

To bring the experience to life Your Majesty used a mix of HTML, CSS, Spine.js, Ruby on Rails, FFMPEG, Google Maps API, and Krpano.

The site covered 58 various trails totaling more than 330 miles of immense national parks content and allows Facebook users to join in digitally preserving the parks by sharing their own pictures, stories, and experiences.
Using Street View technology, the site lets hikers preview prospective hikes in a real and unprecedented way, providing an educational tool that digitally preserves the parks.
360-degree point-of-interest panorama photography, mixed with ambient natural sound from the respective environments, allowed virtual hikers to rest and take it all in
Final
Nature Valley Trail View
Behind The Scenes
Client
Nature Valley
Credits
Jens Karlsson & Leslie Sims Executive Creative Director
Jason Schmall Creative Director
Riley Milhem Design Director
Raed Atoui Developer
Brandon McClain Lead Cameraman
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