Motion

Nanosil

Namayeh Studio
Modjtaba Oriuee
S. Mahdi Pourmotahari
Mohammad Karami
Mohammad Ghadimi
Amin Sadeghvand
1+ Team Members
GMUNK 7 R.V. 7 P.T. 9 V.M.H. 6 J.M. 7 M.P. 7 G.R. 6 F.A. 6 D.B. 7 A.J. 8 Creative 7 GMUNK 7 R.V. 7.5 P.T. 9.1 V.M.H. 7 J.M. 7.5 M.P. 7.5 G.R. 6.5 F.A. 6.5 D.B. 7 A.J. 8 Design 7.4 GMUNK 8 R.V. 7.5 P.T. 9.2 V.M.H. 7 J.M. 7.5 M.P. 7 G.R. 7.5 F.A. 5.5 D.B. 6 A.J. 9 Craft 7.4 GMUNK 7.3 R.V. 7.3 P.T. 9.1 V.M.H. 6.7 J.M. 7.3 M.P. 7.2 G.R. 6.7 F.A. 6 D.B. 6.7 A.J. 8.3 Total 7.3
Nanosil called upon Namayeh Studio to develop a video that represented their brand as a specialist in the field. Nanosil is a brand with several mouthwash products armed with active oxygen to eliminate bacteria cell walls and Silver ions to destroy cell enzymes.
The Concept

The team wanted to create a story that showed the scientific precision of the brand, while adding some art and magic to the story. The studio was challenged with showcasing the microscopic world of tooth enamel and bacteria cells in a beautiful way.

The team used images from the microscopic world to develop the tooth enamel, DNA and bacteria.
The Production

Once the team had an idea of what DNA and enzymes looked like, they began the artistic CG replication.

The team used 3ds Max lattice modifier to convert points of text to spheres which allowed the team to deform the model in different modifiers based on different modifiers.
Growfx was used to create the symbol of the production formula. This allowed the team to create a growing system with regular formula that made a scientific representation.
Primitive modeling and sculpting would not work to create the magnified close ups of the microscopic Enamel. Instead, the team used multiscatter to detail the surface.
Frost and Softimage were used to create the DNA elimination shot. They added noise and animated it in DNA Z axis to give the effect a feel of "death".
Final

Combining Vray displacement and Multiscatter gave the team the ability to create microscopic shots.

Client
Kimiafaam
Credits
Modjtaba Oriuee Copywriting/ Creative Director/ VFX
S. Mahdi Pourmotahari Copywriting/ Compositing
Mohammad Karami Modeling
Mohammad Ghadimi Cell wall elimination
Amin Sadeghvand DNA elimination simulate
Alireza Lofalikhani Storyboard
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