Andreas, a recent grad from Berkeley with a background in copywriting and Joe, a recent Chapman grad whose background is in film production teamed up to create the concept for this extraterrestrial themed TESLA commercial. With a common appreciation for Tesla and the Model S the two decided there was an obvious opportunity to take on the uncharted territory of a TESLA commercial.
With the use of a family friend’s home and Model S they shot the spot in one 12-hour day. Managing to piece together a 15-person crew, which consisted entirely of colleagues from school.
With a budget of only $1,500 and a ton of favors from friends and family, this 30-second project shows the potential of what a dedicated team can accomplish using the right tools and creativity.