Graphic Design

Microsoft Store: Chinese New Year

By:
Synect Media
Synect Media
Xun Wang
A.M.A. 6 B.M. 7.5 C.U. 6.5 E.S. 6 V.M.H. 8 L.L. 7.8 P.T. 8.8 J.T. 7.5 R.K. 7.7 GMUNK 7 Creative 7.3 A.M.A. 7 B.M. 7.5 C.U. 8.5 E.S. 7.5 V.M.H. 9 L.L. 7.2 P.T. 9 J.T. 7.5 R.K. 8 GMUNK 8 Design 7.9 A.M.A. 6 B.M. 8 C.U. 7 E.S. 6 V.M.H. 6 L.L. 8.4 P.T. 8.9 J.T. 7 R.K. 7 GMUNK 7 Craft 7.1 A.M.A. 6.3 B.M. 7.7 C.U. 7.3 E.S. 6.5 V.M.H. 7.7 L.L. 7.8 P.T. 8.9 J.T. 7.3 R.K. 7.6 GMUNK 7.3 Total 7.4
Happy Chinese New Year from the Microsoft store. Enjoy this moment with an extra large vector illustration that spans the entire length of the Microsoft store. From the luck signs flying in the sky to the happy sheep jumping on the clouds, this 57600 x 1080 pixel illustration has lots of holiday cheer all wrapped up inside. From Feb 12 to Feb 22 2015, Chinese New Year store zone background was in all Microsoft stores all countries.
The Concept

Based on real photos, I transferred a lot of buildings and attractions in China to flat graphics.

rough sketch for the designs
The Production

Three individual cities designs were created before the Chinese New Year one. And a lot of sets of monochromatic colors were tested.

Version of Beijing
Version of Beijing
Version of Shanghai
Version of Shanghai
Version of Nanjing
Version of Nanjing
Final

For the final version, I created a lot of characters to build up the atmosphere of Chinese New Year, like the sheep which is the Chinese zodiac of 2015, Chinese dragon, firecrackers and so on. Comparing the designs between left and right walls, I brought out the composition of historical buildings on one side as well as modern city on the other side.

Morning Version
Afternoon Version
Night Version
Store Photo
Store Photo
Store Photo
Client
Microsoft
Credits
Xun Wang Graphic Designer, Motion Designer
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