Graphic Design

Metamorphose

Vallee Duhamel
Vallée Duhamel
Julien Vallée
Carolyne De Bellefeuille / Eve Duhamel
Olivier Charland / Jean-Constant Guigue / Frédéric Blouin / Ian Langohr / Clément Yeh
Pierre-Olivier Nantel
5+ Team Members
The campaign video was created for the luxury parisian brand Hermès to subtly feature some of their key products.
The Concept

The idea behind the video was to feature the products in a fun way, with a tropical vibe, to "rejuvenate" the brand.

The Production

Production involved organizing and changing up the props that were staged against a screen.

When the bangle bracelets hit the floor, two roll toward each other to become the eyes of a face made of different types of palm leaves. Next, the leaves rattle as the tempo of crickets and birds increases and the viewer sees an eye and beak without a body.
As the camera pans out, a pink high heel with long ankle string ties is shown.
The heel’s strings then extend upward toward the eye and beak to create the outline of a flamingo before an off-screen hand pulls the string.
When the string is pulled, the eye and beak bounce off screen and land on an ottoman only to become interlocking silver rings that continue to travel through the scene.
The rings bounce off the table in the cover of the man’s newspaper, which causes the black and white palm-print pattern to appear.
In the next scene, the solid tablecloth is pulled into the tea cup to reveal a brightly colored print.
When the rings leave the teacup, they are a single green leaf that is zipped up inside a wallet.
The entire process, which included the orange popsicle push up from behind the wallet as it becomes a silk Hermès tie, was done using stop motion technology, Dragonframe.
Final

The final creation was whimsical and took you on a journey, all while staying true to the brand's personality.

The video depicts the label’s clothing and accessories in constant motion as they transform seamlessly into various things like fruit, plants and a popsicle.
Making of Video
Client
Hermès Paris
Credits
Vallée Duhamel Production Company
Julien Vallée Director
Carolyne De Bellefeuille / Eve Duhamel Art Directors
Olivier Charland / Jean-Constant Guigue / Frédéric Blouin / Ian Langohr / Clément Yeh Art Department
Pierre-Olivier Nantel Assistant Director
Pascal Brousseau Animator
Bridget Jung - DigitasLBi Paris Chief Creative Officer
Nicolas Thiboutot - DigitasLBi Paris Directeur de Création
Fabien Mouillard – Publicis & Nous Directeur de Création
Simon Duhame Director of Photography
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