Snask wanted the Malmo Festival to be able to celebrate in style. Therefore they created the largest physical graphic identity the world had every seen: a gigantic physical art installation.
The team produced the masterpiece took 14 people over 900 hours to create. They finished post production in Photoshop and InDesign for printing.
The installation was interaction-friendly so visitors could jump, climb or lay on it. It is one of the largest physical graphic identities measuring 13x8 meters.