Bang Bang Club Director Jean-Paul Frenay came up with the crazy idea to create an installation made out of 1500 light bulbs to highlight the bank's services. All the little scenery creations and the storytelling is integrated in the bank's logo revealed at the end of the commercial. He took the concept even further and asked Jochen Mader from Audionerve to incorporate light bulbs in the music.
Light Bulbs Installation
The set construction took one week. Over the next ten days, Bang Bang Club moved to the studio where the art department crew finalized the whole installation and elements for the storytelling with the director. They had 1 day of rehearsal with the camera crew and 1 day of shooting.
The CPH campaign had amazing feedback in Belgium.