Motion

Light Bulbs Installation

Bang Bang Club
Jean-Paul Frenay
Bang Bang Club
Geoffroy Rouffiange
Gerd Schelfhout
Pierre Renson
2+ Team Members
V.M.H. 9 M.S. 8 P.T. 8 J.M. 7.75 Creative 8.2 V.M.H. 9 M.S. 7 P.T. 8.4 J.M. 5 Design 7.4 V.M.H. 9.5 M.S. 6 P.T. 8.6 J.M. 9 Craft 8.3 V.M.H. 9.2 M.S. 7 P.T. 8.3 J.M. 7.3 Total 7.9
CPH's new campaign is an impressive handmade light bulbs installation made out of 1500 light bulbs to show the major service of the Belgian Bank in a creative way.
The Concept

Bang Bang Club Director Jean-Paul Frenay came up with the crazy idea to create an installation made out of 1500 light bulbs to highlight the bank's services. All the little scenery creations and the storytelling is integrated in the bank's logo revealed at the end of the commercial. He took the concept even further and asked Jochen Mader from Audionerve to incorporate light bulbs in the music.

First Storyboard animatic to present the project to the client and production team.
The Production

The set construction took one week. Over the next ten days, Bang Bang Club moved to the studio where the art department crew finalized the whole installation and elements for the storytelling with the director. They had 1 day of rehearsal with the camera crew and 1 day of shooting.

First step : 3D previz of the structure.
Each light bulb position was color coded depending on its height.
Technical prints for the laser cutting machine.
Some of the many light bulb sockets that were used.
Each socket needed to be manually cabled.
The metal sticks that held each light bulb was custom made.
Final construction.
Laser cut elements for the multi-layered face.
Precisely placed metal sticks to hold each element of the face in perspective.
One of the numerous little handmade heroes of the story.
On set
Crane for the final reveal of the logo.
A control camera was placed on top of the construction during the creation.
3D previz of the camera movement and light bulbs placement
Final

The CPH campaign had amazing feedback in Belgium.

Final commercial 45"
Final Teaser 15"
Making of Video
Client
CPH BANK
Credits
Jean-Paul Frenay Creative Director / Director
Bang Bang Club Production Company
Geoffroy Rouffiange Producer
Gerd Schelfhout Director Of Photography
Pierre Renson Art Director
Nozon 3D Previz
Jochen Mader [Audionerve] Music & Sound Design
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