Graphic Design

LifeProof: Leave Nothing Behind

Ars Thanea
Peter Jaworowski
Marcin Molski
Karol Klonowski
Michal Lisowski
Lukasz Wlodarcyzk
5+ Team Members
GMUNK 8 R.V. 7.5 P.T. 7.8 V.M.H. 8 J.M. 9 M.P. 7 G.R. 7 F.A. 7.5 D.B. 6 A.J. 7 Creative 7.5 GMUNK 8 R.V. 8 P.T. 7.9 V.M.H. 9 J.M. 9 M.P. 7.5 G.R. 7 F.A. 7.5 D.B. 7 A.J. 10 Design 8.1 GMUNK 8 R.V. 7.5 P.T. 7.8 V.M.H. 7 J.M. 8 M.P. 8 G.R. 8 F.A. 6 D.B. 4 A.J. 9 Craft 7.3 GMUNK 8 R.V. 7.7 P.T. 7.8 V.M.H. 8 J.M. 8.7 M.P. 7.5 G.R. 7.3 F.A. 7 D.B. 5.7 A.J. 8.7 Total 7.6
Ars Thanea was tasked with creating the key visuals to launch the new iPhone 6 case that accompanied the LifeProof booth during CES Conference in Las Vegas.
The Concept

LifeProof makes remarkable products that inspire people to live and share a life without limits. LifeProof approached Ars Thanea to create four magnificent visuals that express "Leaving Nothing Behind" - capture the action sequence of this expression.

Four images was not a coincidence - the LifeProof product is designed to protect through water, snow, dirt and drops. (Water=Wakeboarder, Snow=Snowboarder, Dirt-Runner, Drop=Cyclist)
The Production

A photo shoot was arranged in the U.S. in which Ars Thanea received photos of athletes assigned to specific topic of illustration. The 3D Artists, Digital Artists, and Retouchers joined forces and created pictures full of adventure.

The 3D modelling was completed using V-Ray for 3ds Max. The layers and final touches were brought together using Photoshop.
Final

In Janary 2015, during the international CES Conference Of Innovation and Business the new iPhone 6 case was launched.

Final four campaign ads for the iPhone6 case.
Launch of the new iPhone 6 case at the international CES Conference of Innovation.
Client
LifeProof

David Oldfield, Creative Director
Justin LHeureux, Photographer
Verity Hoskins, Photograph Production
Katja Zimmermann, Communications Manager
Credits
Peter Jaworowski Executive Creative Director
Marcin Molski Producer
Karol Klonowski Art Director/ Digital Artist
Michal Lisowski Concept Artists
Lukasz Wlodarcyzk Modeling & Textures
Pawel Szklarski 3D Lead Artist
Anna Mierzejewska Modeling & Textures/ Shading
Lukasz Skurcynski Modeling & Textures
Jakub Wlodarczyk Modeling & Textures/ Shading
Marcin Molski Business Unit Director
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