Motion

KnowGMO Teaser

Independant
Joshua michie
Nick Saik
Brayden McCluskey
Richard Meen
Red Moon Road
GMUNK 7 R.V. 6.5 P.T. 8.2 V.M.H. 7 J.M. 7.5 M.P. 6 G.R. 7 F.A. 8 D.B. 6 A.J. 9 Creative 7.2 GMUNK 7 R.V. 7 P.T. 8.3 V.M.H. 7.5 J.M. 7 M.P. 6.5 G.R. 6.5 F.A. 7.8 D.B. 7 A.J. 9 Design 7.4 GMUNK 7.5 R.V. 6.5 P.T. 8.7 V.M.H. 8 J.M. 7.5 M.P. 7 G.R. 7 F.A. 8 D.B. 5 A.J. 9 Craft 7.4 GMUNK 7.2 R.V. 6.7 P.T. 8.4 V.M.H. 7.5 J.M. 7.3 M.P. 6.5 G.R. 6.8 F.A. 7.9 D.B. 6 A.J. 9 Total 7.3
A world class team of scientists and filmmakers are coming together to create an overlooked perspective on some of the questions related to how we will feed people in the future.
The Concept

Creating a teaser for a documentary that hasn't been shot yet, forced the team to look at a different way to gain interest in the film. Finding inspiration in motion graphic narratives, they sought to create something beautiful that conveyed the intent of the documentary. Given the controversial nature of the content, they had to make sure the message was balanced and open to change.

Initial storyboard - both the art direction and the script were created in tandem.
The Production

The team had 20 days from concept to completion to get the project out the door. Their pipeline needed to be module based so changes could be quickly implemented. Once live action assets were made, Joshua Michie spent many 12-14 hour days building and massaging the narrative. They decided on a hybrid of live action assets, blended with CG motion graphics coupled with a earthy morning color palette.

Using real fruits and vegetable saved the crew a lot of time.
Experimentations with different inks, oils, acrylics, and soaps film in a fish tank.
A combo of x-particles and projection mapping were used for the Maslow scene.
Using C4D, and a corn asset bought from Turbosquid, the object was chopped using boole objects.
An input of splines was made, then used as the "father tree" for the other tree helix.
Heavy comp work was needed for the rice scenes. Lots of depth mapping and live action luma mattes.
Octane render for C4D played an important role. The SSS materials would have taken a large chunk of time without octane.
With Octanes fast render times, high fidelity renders were made possible.
Final

The final result exceeded expectations. Nick put complete trust into the team to do what they do best. Having that trust allowed each of them to work uninhibited, which created a very collaborative experience and product that sets a high bar for the feature film. KnowGMO is slated for release Spring 2016.

Client
Nick Saik Production
Credits
Joshua michie Art Director, Motion Designer
Nick Saik Director, Writer
Brayden McCluskey Sound Designer
Richard Meen Voice
Red Moon Road Music
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