Creating a teaser for a documentary that hasn't been shot yet, forced the team to look at a different way to gain interest in the film. Finding inspiration in motion graphic narratives, they sought to create something beautiful that conveyed the intent of the documentary. Given the controversial nature of the content, they had to make sure the message was balanced and open to change.
The team had 20 days from concept to completion to get the project out the door. Their pipeline needed to be module based so changes could be quickly implemented. Once live action assets were made, Joshua Michie spent many 12-14 hour days building and massaging the narrative. They decided on a hybrid of live action assets, blended with CG motion graphics coupled with a earthy morning color palette.
The final result exceeded expectations. Nick put complete trust into the team to do what they do best. Having that trust allowed each of them to work uninhibited, which created a very collaborative experience and product that sets a high bar for the feature film. KnowGMO is slated for release Spring 2016.